DA scores range from one to 100. This tool adds to the company’s other main products that focus on keyword research, link building, and. Getting a high Domain Authority is a good indicator of how well a site will rank in search engines. However, the Keyword Difficulty (KD) score in Ahrefs is a good place to start. Check for 140+ SEO issues. To get started all you need to do is enter a seed keyword in the search box. Ideally, the score helps you evaluate the strength of a website’s ranking as time passes. You will now see who links to you and how many times they’ve done so. 6 Domain Authority Checkers to Consider Using. ‘Competition’ only refers to paid. This can be compared to the domain rating by Ahrefs. The top-ranking page gets the most search traffic only 49% of the time. Domain Score: This is an estimate of how much link authority a domain has. Check the Domain Rating (DR) of any website to see the strength of its backlink profile. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. There's a reason that it's the darling child of the internet marketing community. Ahrefs will also show you problems such as broken links that could hurt your ranking. then use tools like Ahrefs and Google PageSpeed Insights to evaluate what makes the domain rank. Domain Authority is based on data from our Link Explorer web index and uses. This score can then be used when comparing websites or tracking the “ranking. As the creator of the DA score, they offer the ideal domain authority checker. Similarly, DA and DR both are units defined by Moz and ahrefs. Here’s an easy way to find content gaps at a domain level using Ahrefs’ Content Gap tool: Paste your domain into Site Explorer; Go to the. Domain Rating vs. This means it’s possible to. The. Now, it’s important to note that a sudden increase in referring domains could be a good thing. DR is a proportion of the amount and nature of the backlinks going to the whole area, while UR rates the backlinks going to a particular page. Domain Rating (DR), an algorithm developed by SEO software provider Ahrefs, allows for a numerical evaluation of a website's backlink quality and quantity. DR stands for Domain Rating. It's also important to compare Domain Ranks within the same industry or niche, as different industries. Number of backlinks. Semrush’s authority score metric is comparable to Ahrefs’ domain rating metric. Construct regex. For the record, Ahrefs Rank (or AR) is a global website ranking system developed by Ahrefs and contains all websites from high to low based on the quality and size of their backlinks. . 208 mean / 0. Instead, focus on keywords where low-DA websites rank in prominent positions. Screaming Frog: Best for. If a user puts a website into Ahref's Site Explorer, then he can check its UR. Lastly, ranking outside of the first page gives you 0% SEO. 00 stars. Ahrefs uses a proprietary Domain Rating for websites which is its own version of the Domain Authority score by Moz. Then we studied the correlation between the position of the ranking page and the DR/DA of the parent domain. After Google’s PageRank went out of commission, SEOs have primarily used DA to determine a site’s. Domain Authority. Ahrefs all-in-one SEO toolset can help users with: Competitor research: unveil competitor's organic keywords, backlink strategies and PPC keywords. ”. If you want to stick with the original domain rating checker, look at your Ahrefs rank first. Logarithmic = as you increase your DR, it becomes tougher to continually increase it. It is also important to acknowledge many different contexts when evaluating DA. Domain rating. Domain rating scores range from 1 to 100. The higher the DR value the website holds the closer is its ranking toward Ahrefs rank #1 . Domain Authority and domain rating, both are correct in their own way. 4. Here are some SEO copywriting tips: 1. Get 7 days of full access to all toolkits. For the first three search results, you’ll also see important SEO metrics like the number of referring domains, number of backlinks, estimated search traffic, etc. Just enter your website and select the *. So in reality, a good domain authority score is based solely on your competition. 1. This also means that while Site A has less pages crawled compared to Site B, due to the fact that the proportion of errors is lower for Site A, its Health Score is higher. A good way to visualize this is to think about rankings. See all keyword rankings for any website or web page. Website health. Our data shows that a site’s overall link authority (as measured by Ahrefs Domain Rating) strongly correlates with higher rankings. 214 mean / 0. Analyze the search intent. In the Overview tab, you can view the Authority Score (which is domain authority). Domain Authority and domain rating, both are correct in their own way. That means it’s much more challenging to go from DR 69-70 than 9-10. According to Ahrefs, it’s “a less granular version of Ahrefs Rank (AR),” which the platform uses to scale all of the sites in its database by both the size and quality of their backlink profiles. 2. Homepage FAQs. This is because the higher this number, the more backlinks you’ll likely need to rank on the first page. The higher the metric score the more difficult it is to rank. The Ahrefs KD score is calculated by taking a weighted average of the total of linking domains to the top-10 ranking pages and plotting the outcome on a logarithmic scale from 0 to 100. com. 5 million, compared to Ahrefs’s 1. See the strength of your website’s backlink profile on a scale from 0 to 100. 2. Website Authority Tools While these… Continue reading Comparing Website. It runs on a scale from zero to a hundred. Step 2: Results analysis. 1% of WordPress websites get. Other search tools, other SEO tools also have their own, such as SEMrush has one called Authority Score. The main difference between Domain Authority and Domain Rating is in terms of the metrics used to calculate the score. Reveal every keyword for which the target website or web page ranks in the top 100 across 155 countries. Ahrefs uses a score out of 100 to indicate this — with a higher score letting you know that it’s going to be harder to rank for a keyword. It’s all relative. The. It runs on a scale from zero to a hundred. 8x more backlinks than positions #2-#10. Ahrefs Review: The Bottom Line. On-page SEO is anything you can do on the page itself to improve its rankings and visibility. A general rule of thumb is that your Domain Rating (authority) is good if it’s higher than or comparable to similar sites. (Tool suggestion: SEO competitor checker) Step 2. Regardless of how many backlinks you receive from. Set the mode to “URL” and hit “Analyze. SiteChecker displays not only the Ahrefs rank but also the domain rating, total external backlinks, and much more: These metrics allow you to see how your site is currently performing. Step 1. . Here’s how to edit a PDFs title in Adobe Acrobat Pro: Click File > Properties. Mangools/KWFinder: Best Value. What is a good Domain Rating (authority) score? Generally speaking, the higher the "authority" of your domain, the better. External websites that direct users to your site are known as referring domains and are sometimes known as “linking domains. This is despite each of the websites having a DR of 89. Domain authority is a metric developed by Ahrefs that predicts how well a website will rank on search engine result pages (SERPs). Moz’s Domain Authority ranges from 1 to 100: the higher the score, the easier it will be for the website to rank. This data comes from our database of ~500 million keywords (updated monthly). – Domain Rating (DR) gives you an idea of the strength of a site’s backlink profile, while Domain Authority (DA) gives you an idea of which site will rank higher on SERPs. For example, a domain rating of 76 is excellent. In other words, 3. 1. Export the data from Google Search Console ( Performance > Search results) and merge into the content audit template. the website’s domain rank (Ahrefs equivalent of DA),. If you're looking for an SEO tool with exceptional crawling and domain analysis that covers all your bases in terms of basic keyword research and ongoing. However, it might not be a good fit for you. For instance, a DA of 50. ca has a domain rating of 67 on Ahrefs whereas Moz reports 18 (DA). Broken links. Keyword Generator: The keyword generator of Ahrefs is one of the best free keyword research tools out there. Check your broken backlinks or get a quick picture of a domain’s authority before progressing to a full feature stack that includes competitive analysis, keyword research and content trends to out-think and out-rank your competitors organically. If a lot of pages link to your page, that adds credibility. Standard: $199 per month when. The domain authority is an SEO ranking score coined and created by Moz. However, the Keyword Difficulty (KD) score in Ahrefs is a good place to start. In addition to quantity, Ahrefs also considers the quality of the inbound links pointing to a domain while calculating DR scores. Typically, DA scores range from 1 to 100, with higher scores indicating stronger domains. It was developed by Ahrefs, a popular SEO tool provider, and was first introduced in 2016 as an alternative to other domain authority metrics like Moz’s Domain Authority. And because each of these brands uses its own unique calculation and link indexes, your website’s scores could vary widely for each metric. Now can break down the total Points into three Segments. 2. What Is A Good Domain Authority Score? Clickhub reports the average domain authority score as being between 40 – 50. SEO matters for both Google search engine ranking as well as your domain authority, so make sure that you optimize all on-page code, including your title tags, image alt tags, and the content itself. Keyword difficulty (or “competition”) is a metric used to determine how difficult it is rank for a keyword. It is also important to acknowledge many different contexts when evaluating DA. To view the DA of your website or your competitors, go to Backlinks Analytics in SEMrush. It's a critical step in the keyword research process. )Domain Authority between 50 and 60 must be rated as good. ”. This puts Ahrefs above Moz for this feature, especially since Ahrefs can also generate ranking reports the same as Moz. So unlike Ahrefs, SEMrush or Moz Pro, Majestic is all about backlinks. This information provides insight into the domain’s trustworthiness and potential to rank. This report shows that the search visibility for our tracked keywords for the Ahrefs blog is 3. It is based on dozens of factors, including the quality and quantity of inbound links. You can find your Domain Authority (DA) score through Moz’s Link Explorer tool. Just input or import a list of keywords, add multiple countries per keyword and tell us your competitors’ URLs. Step 2: Enter Your Website URL Once you’ve chosen a tool, enter your website’s URL into the search bar provided. All that’s left to do is assess ranking difficulty and review the products you think you can rank for. Moz. Here are some of our favorite ChatGPT use cases for SEO that we have found at Ahrefs. The most relevant metric is Page Rank, the one that Google uses and at one point in history, it was available to the public. Some of the key use cases: Find content gaps between you and your competitors to get new content ideas. 1. Mentions Monitoring: get email alerts every time you or your brand in. UR is somehow similar to Google’s PageRank. Domain Rating (DR) is a metric developed by Ahrefs a popular SEO tool. The score is based on SEO stats like domain authority, page authority, Moz rank, and others. Ahrefs Domain Rank. A domain authority score between 30 and 50 means that your site is doing well and can start to focus its efforts on ranking for more difficult-to-rank-for topics. SEMrush is a popular tool among many SEO professionals and it also provides data about the domain authority of a website. For all other types of businesses, there is a 20% discount on the annual subscription. External websites that direct users to your site are known as referring domains and are sometimes known as “linking domains. Ahrefs and Semrush pricing Ahrefs. According to Moz: “Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result. It’s important because Google’s main job is to provide the best result for its user’s search queries. It is a reliable indicator out of 100 that estimates the ability of the website to rank in the SERPs. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Ahrefs Navigate to Keywords Explorer and you can begin your search. If you’re not sure how Google is treating one of your 302 redirects, paste the redirected URL into Search Console’s URL Inspection tool. Go to your Dashboard. 99 monthly for their Lite package, which makes Majestic the more affordable option than Moz, Ahrefs or SEMRush. Second, both Blonyx. Domain Authority and Domain Rating are almost similar, but they still have some significant differences. Let’s take a brief look at each (along with examples): 1. In other words, Ahrefs Domain Rating ranks sites based on the perceived strength of their backlink profiles. So you need to build as many as 83 backlinks in 3 months, just to keep up. A website’s DR is high if it has many backlinks from high-quality websites. 7% of pages will rank in the top 10 search results within a year of publication. In A Nutshell. Strength, in this case, is the ability (or likelihood) of a given domain to rank high in the SERPs and pass its backlink strength (“link juice”) to other websites. 9% of sites. KWFinder does a tremendous job and can be considered as a good option to calculate keyword difficulty. The more and higher-quality dofollow referring domains a website has, the higher its DR is, and the closer its AR is to #1. You can check your website’s DA score by using the free domain SEO analysis tool by Moz. Go to Ahrefs’ Site Explorer; Enter the domain of a popular industry blog;. However, it's important to remember that DA is just one metric and a high score doesn't necessarily guarantee high search engine rankings or traffic. Ahrefs shows you the complete picture of followed vs nofollowed links for any target. And it’s based on the number and quality of a website’s backlinks from different domains or sites. "Nike air max shoes" (totally unrelated to the site). Spamming forums with links to your site is a pretty old-school link building technique that, in honesty, doesn’t do anything for your site. From the basics like rank tracking to the pro-level backlink insights Ahrefs allows us to be more efficient and more effective SEOs. 35% SEO visibility is when you rank #1 for your keyword. Here are more features that make Ahrefs’ Backlink Checker special: See followed and nofollowed links — The more quality followed backlinks a site has, the more trustworthy it is in the eyes of Google. I don’t worry much about missing meta descriptions. The fundamental difference between domain authority and page authority is what precisely is being measured – in other words, PA predicts the overall performance of the specific web page in particular (ie, a particular article on your website) whereas DA predicts the overall performance of your entire website as a whole. Generally speaking, each domain splits its rating equally amongst the domains it links to. (You can close the dedicated presenter view window. These are the filters I use: TF: 2. The higher that number is, the more. The latter option will give you an idea of just how valuable the backlink you received is. Many different factors go into calculating the score you get back when performing a domain authority check. Moz uses different factors to calculate this score based on a sample of links to a website or page. com. Domain rating is a proprietary Ahrefs’ metric that shows the score of a domain name. Domain authority is not a metric that will help you rank on the search engine result page. With DR and DA, a site is given a ranking from 0 to 100. 2. DA scores between 40 – 50 are considered average, with 50 – 60 being good and over 60 being excellent. 1K for the last 30 days, this means that the target has a total of approximately 26100 fewer organic keywords ranking in the top 100 than 30 days before. Sometimes. 15/number of pages on the internet) + 0. Match your content with search intent. Good: scores of 90–100; Needs improvement: scores of 50–89; Poor: scores of 0–49; As I mentioned, you can have a good score but still have a slow page that doesn’t pass CWV. CryptoWhat is Ahrefs Domain Rank? Ahrefs Domain Rank is a metric that measures the strength and authority of a website's backlink profile. For instance, going from 20 to 30 is a lot easier than boosting it from 70 to 80. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. (We recommend starting at the top, as results are sorted according to Toxicity Score. 1% of Squarespace sites. In the end, you’ll understand what really reflects your SEO efforts and how. The higher the URL Rating and Ahrefs DR of your site, the more chances you have of getting a better ranking. The domain authority score ranges from 0 to 100. Apart from “trust” Google uses other words like. While they are both backlinks-based metrics, UR compares pages to pages, whereas DR compares domains to domains. To check your SEO score you need to enter the domain name or URL into the given field of an SEO checker and click “Check SEO Score”. This website ranking measure is determined on a logarithmic scale and the score ranges from 1 to 100, 1 being where all new websites start and. UR stands for URL Rating. New project setup is easy. Link Building: find the strongest backlink opportunities in a niche. Find rankings for specific keywords using the inbuilt filters and search functionality. Domain rating is a crucial SEO metric developed by Ahrefs to assess a website's authority and strength. SERP Checker: The SERP checker allows you to check the top 10 ranking pages of any keyword for any region. However, SEMrush is slightly more versatile – it includes a wider range of tools that support a greater percentage of our marketing efforts. Ahrefs measures DR based on a website’s link profile. Go to Ahrefs’ Site Explorer; Enter the domain of a popular industry blog;. Domain Authority vs. Crawl your website for SEO issues that can hurt your rankings, including: Missing title tags and meta descriptions. Conversely, anything below 50 would indicate that you require external links to high-authority sites. Q6. Rank Tracking: track your search rankings along with your competitors'. Ahrefs has an Ahrefs Rank and Domain Rating. Here’s how to use it: 1. To improve your domain score, focus on providing Quality content over quantityIt is an Ahrefs ranking measure that shows the strength of a website’s backlink profile based on the number and quality of backlinks a domain has accumulated. Edit the Title field. Sounds good and useful so far. Other factors, such as network conditions, server load, caching, and the user device, also affect page load time. In short: Ahrefs is an SEO tool designed to help people get higher Google rankings. Ltd. For instance,. Domain rating is a marketing metric that measures the strength of a website’s backlink profile. A score of 30 might be considered good for a small local business website, but low for a large e-commerce site. Business, Economics, and Finance. Ahrefs. Ahrefs Navigate to Keywords Explorer and you can begin your search. InLink Rank is a score on a logarithmic scale from 0 and 100, and, as you can see in the raw data sheet, URLs with lower rankings tend to have lower Domain InLink Rank, and. A domain authority (DA) score is an automated score developed by Moz that's produced by an algorithm that judges the strength of a website in terms of its ability. Alan Derecelendirmesi). Find out how hard it'll be to rank in the top 10 for any keyword. com), #3 belongs to. Check Your Domain Authority for Free. Higher scores mean a greater ability to rank. Ideally, you want to have a higher Domain Authority than your competitors. Ahrefs has one called Domain Rating. 8/5 (278 reviews) Most reviews commend the accuracy of data obtained from Ahrefs and its backlink analysis features while a few others complain about the steep monthly subscription price of the tool. No, if you talk about KD score specifically, Ahrefs score is really bad. However, the company decided to add an abundance of new features in the meantime, making Ahrefs a worthy competitor in the SEO research industry. This lets you see the whole picture and make informed decisions. A whole lot. Ahrefs has been the number one tool in our SEO tool belt for many years. DR is measured on a logarithmic scale from 0 to 100, with the latter being the strongest. We calculate this metric by combining all of our other link metrics –linking root domains, number of. It measures the overall strength and authority of a website's backlink profile. AR ranks websites in the Ahrefs database by the size and quality of their backlinks, while Domain Rating shows. In more general terms, keyword. It is simple to improve the domain authority and page rank, but an SEO can use some effective strategies to boost the website ranking in the search engine results. Ahrefs is a complete SEO tool. The score ranges from 0 to 100; the higher the score, the better the chances of ranking well. Domain Authority vs. Check for 140+ SEO issues. Next, choose a backlink to tackle. That means it’s much more challenging to go from DR 69-70 than 9-10. This score is calculated by Moz, and is based on the number and quality of incoming links. This stage’s about planning what to write. But in the interest of keeping things brief, we’re sharing a couple of our favorites. Add all your competitors to the bulk Domain Authority checker. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Internal search engines are dedicated to a single website so that users can easily find content. It runs on a scale from zero to a hundred. Create a free account. SEO experts rank the Domain Authority (DA) scores between 40 to 50 as average and 50 to 60 as good. It runs on a scale from zero to a hundred. Pages per session. However, Moz scores DA using factors such as the linking root domains, the number and quality of. The top linking domains are the highest ranked pages that link to Moz. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Only a few major sites such as Facebook, Amazon and YouTube have DA scores at or near 100. From the basics like rank tracking to the pro-level backlink insights Ahrefs allows us to be more efficient and more effective SEOs. CF stands for “Citation Flow. The Moz Domain Authority Checker calculates a website’s. If an offending link comes from a trusted domain, disavow it at the URL level. A subdomain is a part of a website that’s placed under that website’s root directory. Add an optimized description. No, Domain Rating and Authority Score are two different metrics used to evaluate a website’s SEO performance. 3. It's the practice of adding a partner’s, pre-agreed and relevant link to your website in return for a relevant link to your blog post on their domain. When it comes to domain authority, high-quality backlinks are king. Ahrefs can also be used to find new websites that are linking back to your site, which is crucial for keeping page rankings high. In this guide, we’ll cover: Types of organic search results. Some of them nicely correlate with your chosen KPIs and can even be a better choice. DR scores range from one to 100. This isn’t factored into our KD score, but, as a general rule, you might find it hard to rank if the top results for a keyword come from sites with wildly higher DR scores than yours. These results can’t be bought or influenced by advertisers; they’re the ones the search engine deems most relevant to the user’s search query. That’s how we come to our total domain count of ~175 million. Seed keywords are the starting point of your keyword research process. T&A keywords. Understanding High Domain Rating Scores. To that tune, if you rank, say, #10, your SEO visibility is at 2%. The scores are measured on a scale of 1-100. June 1, 2021 9 min read. It predicts after having a look at your current stats of how well you are doing in the SERP (search engine results page). Scores above 60 rate the Domain Authority as excellent. See all keyword rankings for any website or web page. Google cannot rank your website unless it is crawlable and indexable. Click-through rate. It’s proof that while domain authority (DA) isn’t a direct ranking factor that Google’s algorithm looks at, a higher domain authority score still directly correlates to higher rankings. 63% of pages get no organic search traffic from Google. com. Large image files. But you can use last month’s organic traffic as a benchmark. Keyword difficulty is a score or percent (between 0-100) used by SEO tools to predict how difficult it will be to rank a certain keyword at the top of organic search results. T&A keywords. This could mean that Moz KD may strongly depend on a domain’s strength from the top 10 results. Bid on that keyword in a Google Ads campaign. Step 3. It isn’t about repeating keywords. This also means that while Site A has less pages crawled compared to Site B, due to the fact that the proportion of errors is lower for Site A, its Health Score is higher. Backlink anchor text — Analyze anchor texts to see. Cancel anytime. Luckily, Ahrefs displays metrics about each backlink pointing to your site so you can easily see the highest quality among them — and the lowest. Just search for any word that defines your niche in Keywords Explorer and use the search volume filter. See all keyword rankings for any website or web page. Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits. Domain authority is determined largely by two main ranking factors. Apparently, Moz bases its tool mainly on Google whereas Ahrefs considers other search engines like Bing. CPC and the now industry standard keyword difficulty score. Domain Authority metrics provide information on target keywords, overall site score, and the quality of your links. Find out what the modes mean on Ahrefs and how to effectively use them when adding a URL or domain. Domain Rating is Ahrefs‘ proprietary ranking metric that quantifies the strength of a target website or URL’s complete backlink profile measured on a scale of 1 to 100. 1. The website with an AR of 1 has the best backlink profile. DR (domain rating) is Ahrefs’ Domain Authority metric. PBNs. Websites are assigned a domain authority score from one to one hundred. Use Domain Authority when comparing one site to another or tracking the "strength" of your website over time. Google says that links and content relevance are the top ranking metrics for your site's placement in search results. It may not be sexy to optimize your robots. Ahrefs has been the number one tool in our SEO tool belt for many years. The higher your DR score, the more dofollow backlinks you have. It then assigns a value ranging from 1-100 on a logarithmic scale. This means you should judge a page or domain’s Authority Score in relation to similar websites in the same or. 1. A Domain Authority. And it’s not a secret the vast majority of SEO tools pull their keyword search volumes from GKP. Ahrefs uses a website’s backlink profile to determine their DR. Ahrefs has been the number one tool in our SEO tool belt for many years. Organic search refers to the non-paid search results from a search engine. Domain Rating is a metric that measures the strength of a websites backlink profile, in both quality and quantity. Bottom Line: Ahrefs is an SEO tools suite with one of the best backlinks databases, a site crawler, a rank tracking engine, and a keyword tool that goes beyond anything in the market. But what makes a domain authoritative? Ahrefs domain rank (AR) is the order in which all the websites in Ahrefs database rank in terms of the quality of the website backlink profile. To recap, what we do at Ahrefs is take all the sites we know about and remove many spam and inactive domains, then add some for subdomains on sites like blogspot. Note: By using the option "Turn off for this project" for "Errors", Health Score will be affected and for "Warnings" or. Use the referring domains and pages graphs in Ahrefs’ Site Explorer to quickly identify spikes in your backlink profile. both Ahrefs and Moz ranked Forbes similarly. It is a score that measures the strength of a website's backlink profile on a scale from 0 to 100. Core Web Vitals are not a significant ranking factor. Majestic SEO is an SEO software tool that specializes in link analysis. Keyword research – Find what your customers are searching for. Moz’s Domain Authority ranges from 1 to 100: the higher the score, the easier it will be for the website to rank. But if you’re doing a quick analysis, the Keyword difficulty score will suffice in most cases. 9/10 (189 reviews) Capterra – 4. The trust factors are used to adjust the information retrieval scores of the documents. English. At Ahrefs, we have UR and DR. But if you’re doing a quick analysis, the Keyword difficulty score will suffice in most cases. 90. URL Rating (UR) is an SEO metric developed by Ahrefs that represents the strength of the page’s backlink profile. Serpstat doesn’t have a busy online community of users, whereas Ahrefs has a helpful Facebook group to connect with others. A site’s Domain Authority score is on a logarithmic scale that runs from 1 to 100. Ahrefs Domain Rating metric indicates the overall strength of the website’s backlink profile. Let’s look at some examples: 1. According to Moz: “Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). Here at Ahrefs, we have a website authority metric of our own called Domain Rating. The trust factors are used to adjust the information retrieval scores of the documents. Another way to create sections within a website’s. David Stein, VP of Content and SEO, Wunderman Thompson. You want to make sure that you have the highest domain authority score out of your competitors. Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. Moz DA ranges from 1 to 100, with higher scores equalling a better domain (aka a better chance of ranking highly).